THE BRIEF

O’Keeffe Solar, a brand-new division of multi award winning O’Keeffe Building Services, officially launched in February 2025. Based in West Bridgford and servicing the Nottingham area with solar installations. Thrive Online Group UK was tasked with driving the online awareness and digital brand build of the new O’Keeffe solar service offering.

OUR APPROACH:

Understanding the Brief:

Solar is a competitive market, there is a buzz around the product and offerings for home and commercial use. The team knew that we would need to make quick headway on an SEO and social marketing front before the summer months kicked in and the sun started shining.

Our approach, as phase one, has been to leverage the main O’Keeffe website, build the service into the existing digital brand presence and allow the existing online structures to build the SEO for digital positioning for the business division. Further we have linked social posting and news to the mix to drive awareness, site visits and stickiness when on the website.

Content & Keyword:

With the existing website, built by Thrive Online Group UK, already having a strong local share of voice, we focused on creating site-wide SEO friendly content, using a keyword strategy, improving digital visibility of the solar brand for both consumers and search engines.

Website Structuring:

We pre-empted the solar launch with a new blog section, which would speak to industry news, new projects, and of course, the launch and future of our client’s solar offering. We also implemented an internal site-wide linking strategy encouraging users to engage with the new solar content and potentially reach out for more information via the contact us page.

Social:

The team created a visual pack that could be used for regular social posting with links to the website and specific pages. The social strategy is a light targeting of local communities with news, new project completions and service offerings.

THE SEO RESULTS FOR Q1:

We are proud to share that our client was thrilled with the final product.

• 40% boost in overall online brand visibility
• 30% upside on overall brand keyword average positioning
• 1400% increase in keywords in the top 20 search positions with 50% being solar
• 30% average website engagement time increase
• 8% increase in site health
• 52% increase in search impressions served
• 96% increase in total clicks

The top 3 pages in visits for the website are in order, the Home page, the Solar page, the Contact Us page.

To visit the O’Keeffe blog section, go to: www.okeeffe.uk.com