OUR SERVICES
PAY-PER-CLICK ADVERTISING
WHAT IS PAY-PER-CLICK ADVERTISING
Simply put, Pay-per-click advertising (PPC) is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. It's a way of driving visits to your site and can often work in conjunction with your organic SEO strategy. Pay-per-click adverts appear at the very top of search engine results pages or on websites and are typically triggered by specific keywords related to the advertiser's offering.
THE BENEFITS OF A STRONG PPC STRATEGY
A well-executed pay-per-click advertising strategy offers many benefits:
- Targeted reach: You can target specific demographics, locations, devices, and interests to reach your ideal audience.
- Immediate results: PPC ads can generate traffic and leads quickly, making it ideal for short-term promotional campaigns or quickly increasing website visibility.
- Measurable results: PPC platforms provide detailed analytics, allowing you to track clicks, conversions, and other key metrics to measure the effectiveness of your campaigns.
- Cost control: You have control over your budget and can set daily or monthly spending limits, ensuring you don't overspend.
- Flexibility and scalability: PPC campaigns can be easily adjusted, paused, or scaled based on performance and business objectives.
- Brand exposure: Even if users don't click on your ad, they still see your brand, which can increase brand awareness and recognition.
OUR PPC SERVICES
Google Ads is Google's online advertising platform that allows businesses to create and run ads across various Google platforms, including the Google search engine, display network, YouTube, Gmail, and more. Our campaign strategies bid on specific keywords related to your products or services, driving impressions when users search for your specific keywords or browse websites within Google's network. Google Ads is a key PPC component, offering a range of ad formats, targeting options, and bidding strategies to help our clients reach their target audience and achieve their advertising objectives.
SOCIAL MEDIA
Our Social PPC advertising involves running ads on social media platforms like Facebook, Instagram, X, LinkedIn, and others. Offering highly targeted advertising options based on demographics, interests, behaviours, and other factors, allowing advertisers to reach specific audiences. The benefits of running your social PPC advertising with Thrive Online Group UK include precise audience targeting, the ability to reach users at different stages of their journey, robust analytics, and the potential for high engagement due to the interactive nature of social media platforms.
Our campaigns target the end users' feeds as sponsored posts, in stories, sidebar, or in other ad placements within the social media platform. Our team works with various ad formats, including image ads, video ads, carousel ads, and more, depending on the platform's capabilities and your advertising goals.
THE COMPLETE OFFERING
Our team of Paid Media experts work with you to understand your PPC goals, delivering…
- PPC audits
- Campaign set up
- Creative and design
- Tracking and bespoke implementation
- Reporting
PPC FAQs:
No, PPC advertising is not just for creating leads. PPC Increases website traffic, boosts sales, builds brand awareness, increases brand visibility, builds trust, promotes specific products or services, grows email subscriber lists, encouraging users to sign up for newsletters, drives phone calls, increasing app installs or engagements and Improves brand reputation.
To make your PPC spend work and give you the best opportunity to achieve the goals of PPC, we have set a minimum of £1500 media spend per month excluding management fees
Media spend is the budget allocated for advertising exposure. This budget is a hard cost paid directly to the platform, for the clicks generated by the campaign.
Our agency fee is a transparent negotiated % of the spend for us to manage your PPC campaign.
It’s really up to you, however using a PPC expert agency has many benefits including:
Expertise: An agency leverages expertise to create effective strategies, manage campaigns efficiently, and maximize your return on investment.
Time: Managing PPC campaigns can be time-consuming, requiring continuous monitoring, optimization, and analysis.
Resources: Thrive Online Group UK have access to advanced tools, technologies, and resources that may not be available to your individual businesses.
Budget: Going the agency route typically involves additional costs compared to managing PPC campaigns in-house. However, the expertise and resources provided by us should result in a higher ROI and ultimately will justify your investment.
Accountability: Working with a reputable agency can provide accountability and transparency in your PPC advertising efforts.
TESTIMONIALS
WHAT OUR CLIENTS ARE SAYING
Working with Thrive Online Group UK in building our new website has been a real pleasure. They have guided us from start to finish and have delivered on all aspects of the project. I would highly recommend using them for their digital services. – Russell O’Keeffe, CEO O’Keeffe Building services Limited
Russell O'Keeffe
O'Keeffe Building Services“I have worked with the Thrive team for over 15 years and when it came to launching our new venture Sea Dream Charters in the Whitsundays, Australia they were the obvious digital partmer of choice says Grant Elliott, Manging Director.
They built our bespoke website and since launch in October 2023 we have achieved our first year targets in 6 months utilising Search, Social and SEO managed by the Thrive team.
“Understanding Thrive is based in Cape Town and we are in Australia, the working partnership is one of trust and performance driven focus and I would be happy to refer them to other companies looking for a digital partner, says Grant”
Grant Elliot
SeaDream ChartersI've had the pleasure of partnering with Thrive Online for our digital marketing needs. Their expertise in developing and managing our campaigns across Google, social media, and email has been valuable.
Thrive Online's team has consistently demonstrated a deep understanding of digital marketing, which has been evident in the development of our campaigns. Their strategic approach to campaign development, coupled with their experience with digital marketing tactics, has enhanced our online presence and engagement.
The partnership with Thrive Online has been really positive. Their professionalism, creativity, and dedication to our digital campaigns have exceeded our expectations. It's clear that they are not just a service provider but a committed partner in driving success.
I highly recommend Thrive Online to any organization looking to elevate their digital marketing efforts.
Nelson Camara
Alula Technologies“Working with Thrive Online Group UK continues to be a great experience for NOVA Centurion. We entrusted them with the complete redesign and build of our new website. Their team produced an online presence that exceeded our expectations. Understanding the brief, the timelines and the goals, they managed to ensure that the outcome hit and beat all the key targets.
Based on the trust that has been built, NOVA Centurion continues to work with Thrive Online Group UK as our go-to-agency for our further digital design and digital projects.
Well done Thrive Online Group UK, it’s a pleasure working with you."
Michelle Parkins
Nova CenturionI recently referred a piece of work to Thrive Online Group, and I can’t recommend them enough! Their team is incredibly professional, responsive, and always ready to support your business needs. Whether it's digital marketing, website development, or SEO strategies, they deliver results that truly make a difference.
What I appreciate the most is their personalized approach—they really take the time to understand your goals and tailor their services to fit your needs. The communication is always clear, particularly to a non-technical person.
If you're looking to grow your online presence and drive real results, I definitely suggest it's worth talking with Thrive Online Group.
Claire Bicknell
CatenaLittle Women have been working with the Thrive Online Group UK for around three months, with them supporting our SEO and PPC efforts. Although it is very early days, the whole approach by the TOUK team shows that they really do know their stuff and I am totally confident that the work they are putting in will yield us results.
Their approach is utterly professional however not condescending to those who don't have their breadth and depth of knowledge in their subject areas. They show that they listen and understand our business and they are friendly and approachable all the time.
I already see them as an integral part of my own team and am equally confident that they are handling our digital marketing, giving me time to concentrate on my own areas of expertise.
Caroline Jackson
LIttle Women LingerieFrom the first meeting, I realised that Thrive Online Group UK were more than just at team to "sort out" our website. I believe they go that extra step to truly understand your business and also have great pleasure in watching your business grow with small or large tweaks behind the scenes. I would definitely recommend the Thrive Online Group UK team to anyone who is looking for extra support for their online offering.
Sally Longden
Stick & RibbonWorking with Thrive has been like having our own in house team of marketing specialists - with a single point of contact ensuring continuity of message and purpose. With both Google Ad-words management and separately Website SEO management they provided professional 12 month road maps. Each with incremental goals both practical and performance to hit and measure. Each month we get a full log of works done and elements checked off so we can see the progress that is being made. Its always easy to talk to Thrive and they provide very clear confirmations of what they are or will be doing.
Measurable results so far have been a huge shift of the bulk of our enquiries coming in by phone to those same enquiries coming via our website. This has significantly eased pressure on our staff and was 100% by their design.
I had thought outsourcing to a team would create a disconnect but every time we speak to anyone at Thrive its like we are their only customer. They know exactly what’s happening in our business and what they are doing for us.
Pricing is very reasonable for the quality of service they are providing and if you are looking to try an agent for a period you are in good hands with Thrive Marketing.
