OUR SERVICES
PAY-PER-CLICK ADVERTISING
WHAT IS PAY-PER-CLICK ADVERTISING
Simply put, Pay-per-click advertising (PPC) is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. It's a way of driving visits to your site and can often work in conjunction with your organic SEO strategy. Pay-per-click adverts appear at the very top of search engine results pages or on websites and are typically triggered by specific keywords related to the advertiser's offering.
THE BENEFITS OF A STRONG PPC STRATEGY
A well-executed pay-per-click advertising strategy offers many benefits:
- Targeted reach: You can target specific demographics, locations, devices, and interests to reach your ideal audience.
- Immediate results: PPC ads can generate traffic and leads quickly, making it ideal for short-term promotional campaigns or quickly increasing website visibility.
- Measurable results: PPC platforms provide detailed analytics, allowing you to track clicks, conversions, and other key metrics to measure the effectiveness of your campaigns.
- Cost control: You have control over your budget and can set daily or monthly spending limits, ensuring you don't overspend.
- Flexibility and scalability: PPC campaigns can be easily adjusted, paused, or scaled based on performance and business objectives.
- Brand exposure: Even if users don't click on your ad, they still see your brand, which can increase brand awareness and recognition.
OUR PPC SERVICES
Google Ads is Google's online advertising platform that allows businesses to create and run ads across various Google platforms, including the Google search engine, display network, YouTube, Gmail, and more. Our campaign strategies bid on specific keywords related to your products or services, driving impressions when users search for your specific keywords or browse websites within Google's network. Google Ads is a key PPC component, offering a range of ad formats, targeting options, and bidding strategies to help our clients reach their target audience and achieve their advertising objectives.
SOCIAL MEDIA
Our Social PPC advertising involves running ads on social media platforms like Facebook, Instagram, X, LinkedIn, and others. Offering highly targeted advertising options based on demographics, interests, behaviours, and other factors, allowing advertisers to reach specific audiences. The benefits of running your social PPC advertising with Thrive Online Group UK include precise audience targeting, the ability to reach users at different stages of their journey, robust analytics, and the potential for high engagement due to the interactive nature of social media platforms.
Our campaigns target the end users' feeds as sponsored posts, in stories, sidebar, or in other ad placements within the social media platform. Our team works with various ad formats, including image ads, video ads, carousel ads, and more, depending on the platform's capabilities and your advertising goals.
THE COMPLETE OFFERING
Our team of Paid Media experts work with you to understand your PPC goals, delivering…
- PPC audits
- Campaign set up
- Creative and design
- Tracking and bespoke implementation
- Reporting
PPC FAQs:
No, PPC advertising is not just for creating leads. PPC Increases website traffic, boosts sales, builds brand awareness, increases brand visibility, builds trust, promotes specific products or services, grows email subscriber lists, encouraging users to sign up for newsletters, drives phone calls, increasing app installs or engagements and Improves brand reputation.
To make your PPC spend work and give you the best opportunity to achieve the goals of PPC, we have set a minimum of £1500 media spend per month excluding management fees
Media spend is the budget allocated for advertising exposure. This budget is a hard cost paid directly to the platform, for the clicks generated by the campaign.
Our agency fee is a transparent negotiated % of the spend for us to manage your PPC campaign.
It’s really up to you, however using a PPC expert agency has many benefits including:
Expertise: An agency leverages expertise to create effective strategies, manage campaigns efficiently, and maximize your return on investment.
Time: Managing PPC campaigns can be time-consuming, requiring continuous monitoring, optimization, and analysis.
Resources: Thrive Online Group UK have access to advanced tools, technologies, and resources that may not be available to your individual businesses.
Budget: Going the agency route typically involves additional costs compared to managing PPC campaigns in-house. However, the expertise and resources provided by us should result in a higher ROI and ultimately will justify your investment.
Accountability: Working with a reputable agency can provide accountability and transparency in your PPC advertising efforts.
