BACKGROUND:

NOVA Centurion, our longstanding client for whom we built and manage their existing website, asked Thrive Online Group UK to create an area within the current site structure where the club could share their successes, news, views and results.

CHALLENGE

The club is a regional elite performance swimming structure, with national reach, that is led by a diverse team and has many base clubs feeding into the pathway. The challenge and opportunity are one in the same, in that we needed to:

1. A) Reflect the level of the club within the national competitive swimming structures and ensure that the new section was best in class and visually appealing.
2. B) Offer multiple categories and an expandable category section to allow for many forms of news, views, results and stories, from multiple sources, with differing intent per story.

SOLUTION:

Using a strategic bucket content architecture, our team got to work in developing, designing and implementing the area within the websites site structure.

Our plan and implementation had to include SEO through topical authority and strong internal linking. We would need to enhance user experience, build ease of use navigation with a clear content strategy, which would be aligned with audience search intent and generate higher rankings for competitive head terms over time.

THE RESULT

Thrive Online Group UK built a News section that is:

• Multi-layered
• Has headline and below the fold news areas for visual effect and ease of use
• Has search functionality embedded in the content mapping
• Has a best practice side navigation with links to other pages throughout the site
• Is visually structured to be beautiful and uncomplicated

CONCLUSION:

Through strategic design and best in class digital constructs, Thrive Online Group UK successfully and seamlessly activated a share of voice into the existing website, creating a visually appealing, user friendly and digitally effective news section that will be the home of NOVA Centurions member and public messaging for years to come.

To view the result of the project visit: https://novacenturion.co.uk/team-news/

We are thrilled with the outcome and would like to thank NOVA Centurion for trusting Thrive Online Group UK, yet again, with their online ecosystem and brand presence.