SeaDream Charters is a newly formed yacht chartering company based in the Whitsundays off the Gold Coast in Australia. They offer bareboat cruises as well as skippered charters on their Leopard 50 yacht.

SeaDream Charters approached Thrive Online to assist in building their website, as well as managing their online launch, initially through awareness campaigns and then online lead-generation through the use of PPC campaigns in the Google space as well as social media platforms.

We achieved the client’s annual targets in less than six months from a performance marketing perspective.

WEBSITE:

The brief was to create a user-centric brochure type website, user-friendly and informational, incorporating a bespoke online booking solution. We created a beautiful, clean website that communicated all necessary information, but also envelopes the user in the beauty of the Whitsundays, thereby creating an immersive online experience.

We allowed the imagery to be the star of the show and ensured that the user was able to go on a journey of discovery that would generate real interest in booking a charter.  Most potential obstacles to making a booking have been mitigated through the intuitive, fully integrated online booking system that can be accessed directly within the site.

PPC:

Google and Facebook

Using an integrated approach of brand awareness and engagement in the social space alongside lead-gen in the Google space, Thrive has successfully provided leads with real intent to purchase.

Facebook

Using Facebook and Instagram, we’ve steadily increased traffic to the website and have grown brand awareness in the social space – very important for a new brand when going directly to market and finding itself up against well-established competitors.

Google

Over the last seven months, Thrive has made use of Google PPC campaigns to send a steady stream of active users with real intent to book online. The bookings have increased on an almost month on month basis.