THE BRIEF

Following the successful development of NOVA Centurion’s high-performance swimming programme website, Thrive Online Group UK was entrusted with a new challenge. We were tasked with creating a premium, dual-format information brochure designed to appeal to prospective university students who are competitive swimmers, showcase the benefits of joining NOVA Centurion while studying at either the University of Nottingham or Nottingham Trent University and provide essential guidance on the City of Nottingham, including training centre locations and nearby student residences.

The brochure needed to serve both as a professionally printed document and a digital e-brochure for distribution via email and a link on the recently launched website.

OUR APPROACH

Understanding the Brief:
The client envisioned a high-end, prospectus-style brochure that highlighted NOVA Centurion as one of the UK’s premier swimming pathways, included the advantages of living, studying, and training in Nottingham and the unique academic and athletic opportunities offered by the University of Nottingham and Nottingham Trent University.

Design & Content Development:
We focused on creating a visually compelling and informative brochure by:

1. Utilizing powerful visuals that resonate with aspiring athletes.
2. Showcasing historical club results and statistics to emphasize NOVA Centurion’s legacy of success.
3. Including testimonials from international swimming champions to inspire prospective students.
4. Incorporating practical guidance on Nottingham’s training facilities, campus locations, and accommodation options.

Seamless Integration:
The design was carefully crafted to align with the NOVA Centurion brand and website. This ensured a cohesive user experience, whether accessing the brochure digitally or in print.

THE RESULT

We are proud to share that NOVA Centurion was thrilled with the final product. The brochure serves as an engaging showcase of why Nottingham is an ideal destination for student-athletes. It further reinforces NOVA Centurion’s reputation as a top-tier swimming programme and successfully combines practical information with inspirational content to attract elite talent.

The dual-format design is highly effective, providing flexibility for digital distribution and in-person events. Prospective students and their families can now easily access the brochure via the NOVA Centurion website https://novacenturion.co.uk/university-swimming/  or via email direct from the club.