CASE STUDIES
PPC CASE STUDY: LITTLE WOMEN
PROJECT DETAILS:
- Little Women PPC Strategy
- Little Women Lingerie
- PPC
- 2026
Driving Profitable PPC Growth for Little Women
OVERVIEW:
Little Women is a specialist lingerie retailer serving customers across the UK and internationally. Since September 2025, Thrive Online Group UK has worked closely with the business to develop and refine its paid search strategy, focusing on increasing visibility, driving online sales, and maximising return on advertising investment.
Between 1 January and 31 May 2026, Little Women achieved significant PPC growth through a combination of campaign optimisation, Google Merchant Center enhancements, audience targeting, and ongoing performance management.
OBJECTIVE
The primary goal was to increase online sales from their global site while maintaining profitability and creating a scalable paid media framework capable of supporting future growth.
Key objectives included:
- Increasing product visibility across Google.
- Driving qualified traffic to the website.
- Growing online revenue.
- Improving advertising efficiency.
- Establishing a foundation for future international PPC expansion.
THE PPC STRATEGY
Thrive Online Group UK implemented a multi-channel Google Ads strategy, incorporating:
Google Search Campaigns
Targeting high-intent users actively searching for products within Little Women’s range.
Google Shopping Campaigns
Showcasing products directly within Google Shopping results to capture purchase-ready customers.
Google Merchant Center Optimisation
Enhancing product feeds, improving data quality, and ensuring products achieved maximum visibility across Google’s shopping ecosystem.
Audience & Bid Management
Continuous optimisation of targeting, bidding strategies, search terms, and campaign structures to improve efficiency and maximise return on spend.
Conversion Tracking & Performance Analysis
Accurate tracking and reporting enabled data-driven decision-making and ongoing campaign refinement.
RESULTS (1 January – 31 May 2026)
Visibility Growth
📈 Impression Growth: +467%
Campaign visibility increased substantially, enabling Little Women to reach a significantly larger audience while maintaining strong performance metrics.
Purchase Growth
🛒 Purchase Volume Growth: +79%
The increase in visibility translated directly into higher sales volumes, demonstrating the effectiveness of the campaign strategy and targeting approach.
Revenue Growth
💷 Revenue Growth: +78%
Paid search activity generated strong revenue growth while maintaining profitability across the account.
Improved Efficiency
🖱️ Cost Per Click Reduction: -23%
Despite increasing campaign reach, optimisation efforts reduced average click costs, improving overall advertising efficiency.
Strong Return on Investment
🎯 Average ROAS: 3.8x
For every £1 invested in PPC activity, Little Women generated an average return of £3.80 in revenue.
Peak Performance
🚀 Highest ROAS Achieved: 5.0x
May delivered the strongest performance period, demonstrating the scalability of the strategy and the effectiveness of ongoing optimisation.
THE ROLE OF GOOGLE MERCHANT CENTRE
A significant contributor to performance growth was the optimisation of Google Merchant Center.
By improving product feed quality, refining product data, and enhancing visibility across Google’s shopping ecosystem, Little Women benefited from increased exposure to high-intent shoppers actively searching for relevant products.
Google Shopping and Merchant Center activity continue to be a key component of the overall PPC strategy and a major driver of growth.
KEY OUTCOMES
Between 1 January and 31 May 2026, Little Women achieved from their PPC campaigns that Thrive Online Group managed:
- 467% growth in impressions
- 79% growth in purchase volume
- 78% growth in revenue
- 23% reduction in cost per click
- 3.8x average return on ad spend
- 5.0x peak return on ad spend
These results demonstrate how a strategically managed PPC programme can successfully scale visibility, increase sales, and improve advertising efficiency simultaneously.
LOOKING AHEAD
Following the successful launch of Little Women’s dedicated US website in April 2026, the next phase of growth will focus on testing and scaling PPC activity within the United States market.
With a proven PPC framework already delivering strong results in the UK, Little Women is well positioned to extend its digital growth strategy into new territories while continuing to maximise performance across existing campaigns.
About Thrive Online Group UK
Thrive Online Group UK is a leading digital marketing agency headquartered in West Bridgford, Nottingham. We specialise in:
Our expertise ensure clients achieve their goals through tailored digital solutions.
Contact Us: [email protected]
