CASE STUDIES

SEO CASE STUDY: STAG SOLAR

PROJECT DETAILS:

PROJECT NAMEStag Solar SEO Strategy – Q1 2026
CLIENTStag Solar
CATEGORYSEO
YEAR2026

Stag solar seo strategy – Q1 2026

Building Organic Visibility and Traffic in a Competitive Local Market

HIGHLIGHTS:

At the start of 2026, Stag Solar partnered with Thrive Online Group UK to improve their organic visibility, increase website traffic, and strengthen their presence in Google search results, for residential and commercial solar searches in Essex.

The SEO campaign began with a full technical and strategic audit in January, followed by implementation starting in February.

The primary objective of the campaign was clear:

Increase organic traffic and search visibility first. Conversion optimisation would follow once traffic volumes increased.

CLIENT OVERVIEW
Stag Solar is a solar installation company focused on residential and commercial solar installations, with a strategic focus on Essex and surrounding areas. The business wanted to increase its visibility in Google search, generate more website traffic, and ultimately increase qualified enquiries, for their residential and commercial solar projects.

To achieve this, they partnered with Thrive Online Group UK to develop and implement a structured SEO growth strategy.

THE STEPS – FIRST SIX MONTHS
The first primary objective of the campaign was not conversions, it was traffic and visibility first.

Why? Because without search visibility and website traffic, conversion optimisation has nothing to work with. The first step in any successful SEO campaign is to ensure the business is visible when potential customers are searching.

Primary Goals:

Produce a forensic and strategic audit report of all prior and existing PPC and SEO implementations, that includes full market research and an 18-month ongoing strategy based on findings.
Implement the aligned PPC and SEO staged strategy based on the audit documents.
Link content management, including creative messaging to the PPC and SEO strategies. Restructure the direct marketing strategy within the client’s CRM.
Begin the website uplift inline with the brand strategy, aligning the website to best international standards.
Ongoing monitoring and maintenance, including change management, of the plan and implementations.

THE STRATEGY
The campaign began in January with a full strategic SEO audit, followed by implementation starting in February.

The strategy focused on three core areas:

1. Technical SEO Foundation
Before growth can happen, the website must be technically sound. The audit identified technical issues affecting search performance, which were resolved as part of the initial implementation phase.

This included:

Technical SEO fixes
Indexing and crawl optimisation
Site structure improvements
Internal linking improvements
Metadata optimisation
Search intent alignment

2. On-Page SEO Optimisation
Key existing pages were optimised to improve rankings and relevance:

Home Page
Residential Solar Page
Commercial Solar Page

3. New Content & Location Hub Strategy
One of the biggest opportunities identified was that the website was not ranking for many Essex-related searches simply because there were no pages targeting those searches.

To address this, we launched a new Essex Hub Page, designed to:

Target Essex-based searches
Support both residential and commercial search terms
Act as a central page to support future town-specific pages
Increase overall topical authority for the region

OVERALL RESULTS (First 90 Days)
The campaign delivered significant ranking improvements:

Organic Visibility

Organic visibility increased by 45%
Average Google ranking position improved by 86.71 positions
The website’s average position is now on Page 1 of Google

This means the business is now appearing in searches where it previously had little or no visibility.

Keyword Rankings

The campaign delivered significant ranking improvements:

16 keywords ranking in the Top 3 positions
26 keywords ranking in the Top 10
28 keywords ranking in the Top 20

This is critical because higher rankings directly translate into increased website traffic.

Traffic Growth (Google Analytics 4)

Organic Sessions

Organic traffic increased 38% month-on-month
Organic traffic now accounts for 15% of all website traffic

Organic Users

Organic users increased 74% month-on-month

New Users

New users from organic search increased 66% month-on-month

Organic Clicks

Organic clicks increased significantly over a 3-month period (350 vs 306 in the previous period)

This shows that improved rankings are translating into real users visiting the website, not just ranking improvements on a report.

WHY THIS MATTERS
SEO is often misunderstood as a set of tasks. In reality, SEO is about building visibility, authority, and traffic over time.

Think of Google like a forest:
If your website is not visible, it is a small tree hidden in the forest.
SEO helps grow your website into one of the “tall trees”, highly visible when people search for your services.

That visibility brings traffic.
Traffic brings enquiries.
Enquiries bring revenue.

THE NEXT PHASE
The next phase of the SEO strategy includes: