THE BRIEF:
Air-Communications is a new to market cybersecurity business based in the East Midlands. Air-communications, as a startup business, approached Thrive Online Group UK to assist in the design of a cost effective, but digitally excellent, online front end, in the clients selected cloud-based website builder.

With over a decade in cybersecurity, Air-Communications CEO Nicola Mercer, knew what her specific outcome looked like, and we were thrilled to be a big part in bringing her vision to life.

OUR APPROACH

Understanding the Brief:
Cybersecurity is a competitive market and by its very nature demands technical, structural and design excellence. When potential consumers are looking for a B2B service provider in this industry, they need to trust the brand and the offering from the outset, understand the products and services in the simplest format and be able to get in contact and find out more without barriers to entry.  

Our approach was grounded in clarity, trust, and usability.

Platform Adaption:
Since the client selected a cloud-based website builder (WIX), we worked within the platform’s constraints and client’s initial template, while pushing its design and functionality as far as possible. Our team ensured that customisation was maximised to present a slick, modern interface that reflected Air-Communications’ technical expertise, without compromising on mobile responsiveness or performance.

User Experience (UX) First:
We prioritised UX and information architecture. The site was structured to:

• Clearly define Air-Communications’ service offerings (e.g. penetration testing, threat intelligence, managed services).
• Reduce cognitive overload with clean layouts, iconography and easy navigation.

Visual Design & Brand Identity:
The visual language had to evoke both trust and cutting-edge innovation. We:

• Developed a contemporary aesthetic with clean lines, a calming but confident colour palette, and high-contrast elements to improve accessibility.
• Supported the CEO’s vision by incorporating unique visual elements that subtly nodded to cybersecurity motifs (e.g., digital locks, shield icons, circuit overlays).

SEO & Performance Optimisation:
Though the platform was cloud-based, we ensured key on-page SEO best practices were applied:

• Strategic use of metadata, alt tags, heading structure and content hierarchy.
• Optimised imagery and content loading to meet Google’s Core Web Vitals.
• Clear keyword targeting aligned with cybersecurity service queries relevant to East Midlands and national B2B searches.

Collaboration & Delivery:
This was a close collaboration with Air-Communications, a business that has a clear vision and deep industry knowledge. We ran agile sprints to allow regular feedback loops, ensuring every part of the site aligned with the business values and strategic goals.

THE RESULT
The final site delivered a strong first impression, high usability, and immediate clarity on what Air-Communications offers. Launched on time and within budget, the project has already received positive early feedback from the client’s network and stakeholders.

We’re proud to support innovative cybersecurity businesses like Air-Communications, and we look forward to growing their digital footprint further as they scale.