BACKGROUND

Catena Network, a leading business networking organisation, sought to enhance its online presence by improving the Member Benefits page on its website. The original page lacked effective lead generation features and was not optimised for SEO, limiting its ability to attract and convert potential members.

THE CHALLENGE

The existing Member Benefits page was not structured to capture leads efficiently or rank well in search engine results. It lacked key conversion elements such as a lead form, structured benefits table, testimonials, and visual engagement tools like a gallery. The goal was to revamp the page to improve user experience, encourage sign-ups, and enhance search visibility.

SOLUTION

Thrive Online Group UK was engaged to redesign and optimise the Member Benefits page with a strategic approach. The key enhancements included:

• Lead Generation Form: A prominently placed lead form was integrated, allowing potential members to leave their details for a callback.
• SEO Optimisation: The page was restructured with proper headings, metadata, and keyword integration to improve search rankings.
• Benefits Table: A clearly formatted table was added to highlight key membership perks in a user-friendly manner.
• Testimonials: Real member experiences were showcased to build trust and social proof.
• Gallery Section: A visually engaging gallery was included to illustrate the community and events, making the page more compelling.
  
  

THE RESULT

The newly designed Member Benefits page led to significant improvements:

• Higher Lead Conversion
• Improved SEO Performance
• Enhanced User Engagement
• Stronger Brand Credibility