THE BRIEF

Creationz Marketing, a full-service Nottingham based marketing agency & social media consultancy, collaborated with Thrive Online Group UK to build their new Marketing Mentor Hub, a marketing training subscription service.

Our brief was to deliver a members’ only section within their website, which would be subscription based – it would function as a distinct area in look and function, with its own distinct brand identity which differed subtly from the main website area. The plugin for the build would be MemberPress, a powerful WordPress membership plugin designed to help businesses create, manage, and monetize online memberships with ease.

The members area needs to consider the member’s user journey as they browse through the source material – from the welcome dashboard to all the resources. The Mentor Hub would include a comprehensive knowledge centre, template libraries, learning materials, videos and curated workbooks.

We also needed to ensure that the site admins and creators of the resources could be on top of new subscriptions, check on payments, communicate with members, as well as be able to easily add new materials to the members area or edit existing content.

OUR APPROACH

Understanding the Brief:
The team at Creationz Marketing are industry experts with a longstanding pedigree in the digital marketing field and we needed to deliver a result that would be seamless and match their desired outcome (that they chose Thrive Online Group UK to deliver for them is a real feather in our cap).

A s part of our initial investigation, we explored the required key deliverables, ensuring that the usability and functionality would lead the design.

Design & Content Development:
The goal was to build a secure members area, that would be user-friendly from a navigation perspective and that would be intuitive when engaging with the source material.

We considered the requirement for the member area to have a slightly different look and feel to the rest of the site and built and styled the member pages accordingly – with separate header and footer areas that differentiated the Mentor Hub.

After developing our templates and integrating the Hub modules, we implemented robust security measures to safeguard online payments and ensure a secure paid members area.

The website mapping was crucial as the journey is tailored to the members progress and resources on the site are staged through a learning funnel. Progression points needed to be created, where administrators can limit or open information to the members on their learning journey.

THE RESULT
We utilised MemberPress’ robust functionality features to enable a smooth user experience while effectively managing member access and recurring revenue.

We are proud to share that we delivered the final product on time and on budget and are very pleased that Claire and her team are happy with the final product.

To visit The Marketing Mentor Hub, go to: https://creationzmarketing.co.uk/the-marketing-mentor-hub/