NOVA Centurion swim squad is the high-performance programme for Nottinghamshire swimming and one of the UK’s top swimming clubs.

With their aim to be the leading swimming programme in the UK, achieved by providing a connected pathway that develops individuals into elite athletes, Thrive Online Group UK were tasked with creating a digital home that matches the aim of the club and its positioning as top-tier.

THE OUTCOME

The brief was simple – build the best competitive swimming website in the UK, so what did we do to match this….

Thrive Online Group UK created a new digital presence for NOVA Centurion that guides the user through a journey, highlighting, at key points, why the club is the leading county level swimming structure in the UK. The UX and ease of access to information is evident in the layout and functionality of the new website. Beautiful imagery placed appropriately is the key to the visual representation of the strength of the NOVA Centurion offering, as well as points of interaction and linking, where any visitor will feel like they have engaged with the club, just by having spent time on their new digital home.